A study on perspective of stakeholders towards Organic Food Products

Abstract

This study is being conducted to investigate and analyze the organic food products market. This study is significant because it aimed to take a stakeholders’ perspective on organic food products to understand their knowledge level, the factors influencing purchase decisions, their satisfaction level with organic food products. Stakeholders for the study included consumers and dealers of organic food products. The study was carried out in the target segment in the National Capital Territory of Delhi. The capital has shown vivid food cultures and preferences having 61% sale of organic food products in Delhi NCR. The sampling method used was purposive to select stakeholders for the study. The study has revealed that major source of information regarding organic food products have been the internet / apps / websites and word of mouth. Moreover, the study highlights that almost all the consumers stressed the requirement for awareness generation and the need to promote organic food products and their certification marks. On the other hand, all the retailers were well aware of organic food products certification marks. The study concluded
that there is an ever increasing demand for adequate promotion of organic food products and their certification of organic food products which may create an explosive demand of organic food products in the market.